Preit Shopping Malls

Case Details

Dynamic Digital Transformation: Rotating LED Displays Revolutionize Mall Experiences

A Multi-Mall Upgrade by PREIT Featuring Interactive 360° LED Towers

Project Overview

Pennsylvania Real Estate Investment Trust (PREIT) has redefined retail engagement with the installation of three state-of-the-art rotating LED displays across premier shopping destinations:
• Cherry Hill Mall (NJ)
• Willow Grove Park Mall (PA)
• Plymouth Meeting Mall (PA)

These innovative dual-faced, 360° rotating displays combine cutting-edge visual technology with immersive audio to create unforgettable customer experiences.

Groundbreaking Display Technology

Key Specifications

✔ Dual-Sided LED Screens: 17' (H) × 13' (W) each
✔ 6mm Pixel Pitch: Optimal balance of resolution & viewing distance
✔ 880×640 Resolution: Crystal-clear imagery for dynamic content
✔ 359° Seamless Rotation: Smooth bidirectional movement for maximum visibility
✔ Integrated Audio-Visual System:

7 embedded high-fidelity speakers per unit
Live input panel for real-time event broadcasting

Why This Installation Stands Out

1. Unparalleled Engagement

• 360° Visibility: Ensures content reaches shoppers from every angle
• Interactive Capabilities: Live feeds enable mall-wide events, promotions, and emergency alerts
• Multi-Sensory Experience: Synchronized audio-visual content deepens impact

2. Technical Innovation

• Diode Technology: Superior brightness (≥5000 nits) & color accuracy
• Industrial-Grade Rotators: Silent, durable mechanisms for continuous operation
• Weather-Resistant Design: Suitable for diverse indoor mall environments

3. Operational Advantages

• Remote Content Management: Instant updates across all three locations
• Revenue Generation: Premium digital advertising space for brands
• Wayfinding Integration: Can display directional maps and promotions simultaneously

The Result: Retail Reimagined

PREIT's investment has:
✨ Increased average dwell time by 22% across participating malls
✨ Elevated advertiser demand for premium digital placements
✨ Set a new benchmark for interactive mall experiences nationwide

Client: Pennsylvania Real Estate Investment Trust (PREIT)
Locations:
• Cherry Hill Mall (NJ)
• Willow Grove Park (PA)
• Plymouth Meeting (PA)
Technology: