As a leading department store chain with a distinctive commercial culture, Intime Department Store has established itself as a benchmark for retail innovation in China, driving urban fashion trends. To further enhance its brand image and create a striking visual landmark, Intime collaborated with SANSI to install a massive outdoor LED display at its CBD location in Hangzhou.
High Visual Impact: A large-scale, high-definition display to attract shoppers and elevate the store’s premium image.
Architectural Integration: Seamless blending with the building’s structure for an aesthetically cohesive appearance.
Durability & Reliability: Weather-resistant construction to withstand outdoor conditions in Hangzhou.
Superior Viewing Experience: Bright, vibrant visuals with wide viewing angles for maximum audience engagement.
SANSI delivered an L-shaped LED display wrapping around the eastern corner of the building, featuring:
Total Area: 1,008㎡
Dimensions: 50m (width) × 20.16m (height)
Pixel Pitch: 12mm for optimal clarity at both near and far viewing distances.
SMD (Surface-Mount Device) Pixel Packaging: Ensures high brightness, vivid colors, and wide viewing angles.
IP65 Protection Rating: Dustproof and waterproof, making it suitable for long-term outdoor use.
✔ Seamless L-Shaped Design: Wraps around the building corner for an immersive, panoramic viewing experience.
✔ High Brightness & Color Accuracy: Ensures excellent visibility even in direct sunlight.
✔ Robust Construction: Built to endure Hangzhou’s varying weather conditions.
✔ Energy Efficiency: Advanced LED technology reduces power consumption while maintaining stunning visuals.
Brand Enhancement: The dazzling display reinforces Intime’s reputation as a trendsetting retail destination.
Advertising Impact: Offers brands a premium digital platform for high-exposure promotions.
Urban Landmark: The screen has become a recognizable feature in Hangzhou’s CBD, attracting both shoppers and tourists.
Retail Partners: Appreciate the high foot traffic and dynamic ad space for product launches and promotions.
Shoppers: Enjoy the vibrant, eye-catching visuals that enhance the shopping experience.
City Residents & Visitors: Recognize the display as a modern addition to Hangzhou’s urban landscape.
The Hangzhou Intime LED display successfully merges cutting-edge technology with architectural elegance, setting a new standard for retail digital signage in China. Its large-scale, high-definition visuals and durable outdoor performance make it a model for future commercial display projects.
Interactive Features: Touchscreen integrations or AR-enhanced advertisements could further boost engagement.
Smart Content Management: AI-driven ad optimization for real-time audience targeting.
Sustainability Upgrades: Solar-powered solutions to enhance energy efficiency.
This project exemplifies how digital innovation can elevate retail branding and urban aesthetics, positioning Intime Department Store at the forefront of China’s commercial evolution.
